04 / THE SPECTRUM — OBJECTS
WEAR.CARRY.USE.ACTIVATE.
OBJECTS.
Some ideas need
something you can hold.
Objects are where ideas become physical — worn, carried, printed, packaged, displayed, exchanged, or activated.
EXPLORE THE OBJECTS ↓MERCH / APPARELPRINTPACKAGINGCARDSPHYSICAL GRAPHICSNFC / CONNECTED OBJECTS
01 / TWO KINDS OF OBJECT
Some objects
carry meaning.
Some objects
carry action.
01 / MEANINGPASSIVE
OBJECTS
Physical things that carry identity,
information, meaning, or presence.
THE DESTINATION ↓ 02 / ACTIONACTIVE
OBJECTS
Physical things that also trigger,
connect, or create an interaction.
THE DOORWAY ↓
02 / PASSIVE OBJECTS
PASSIVE
OBJECTS.
Physical things that exist
and communicate.
01 / 05
OBJECT TYPE / 01
MERCH
APPAREL / MERCHANDISEIdentity, worn.OBJECT TYPE / 02
BUSINESS CARDS
PRINTED CARDSAn introduction you can carry.OBJECT TYPE / 03
PRINT
PRINTED MATERIALSMenus, posters, cards, collateral.OBJECT TYPE / 04
EVENT SIGNAGE
BANNERS / SIGNAGEPresence, at a larger scale.OBJECT TYPE / 05
PACKAGING
PACKAGING / PRESENTATIONA physical expression of the brand.SWIPE / SCROLL TO EXPLORE →WEAR / CARRY / PRINT / DISPLAY / PACKAGE
THE OBJECT
IS THE EXPERIENCE.
Wear it.Carry it.Keep it.Display it.Use it.
BUT SOME OBJECTS
AREN’T THE DESTINATION.THEY’RE
THE DOORWAY.
03 / ACTIVE OBJECTS
ACTIVE
OBJECTS.
An active object also does something.
A touch can open a profile, collect feedback, or put an instruction in someone’s hand.
What can an object do?

POSSIBILITY / 01NFC
Tap to open a destination.

POSSIBILITY / 02ACCESS
Present it. Unlock access.

POSSIBILITY / 03INTERACTIVE DISPLAYS
Touch becomes a response.

POSSIBILITY / 04SMART PACKAGING
The package reveals more.

POSSIBILITY / 05INFORMATION
An object opens its story.

POSSIBILITY / 06CONNECTED COLLECTIBLES
Something to keep. More to discover.

POSSIBILITY / 07ACTION
One press starts something.

POSSIBILITY / 08EXPERIENCE
A physical invitation. A way in.
THE SOLI SYSTEMNetworked Object for Digital Experience
Soli’s system for turning physical objects into digital touchpoints.
01 / OBJECT
TAP→
02 / DIGITAL RESULT↗A destination.
Tap the card.
See what it opens.
TRY A DIFFERENT DESTINATION The object stays the same. What it opens can change.
04 / PHYSICAL → DIGITAL
OBJECT01INTERACTION02DESTINATION03RESPONSE04
The object can end
in your hand.
Or it can be where
something else begins.